Consumer engagement refers to the interaction between a brand and its customers. It involves creating meaningful connections through various channels, such as social media, email, and in-store experiences. When consumers feel engaged, they are more likely to develop loyalty to the brand and make repeat purchases. Effective consumer engagement often includes personalized communication and responding to customer feedback. Brands like Nike and Starbucks excel in this area by using targeted marketing strategies and fostering community involvement. By prioritizing consumer engagement, companies can enhance customer satisfaction and drive long-term success.