"Promotional" refers to activities or materials designed to advertise or market a product, service, or brand. These efforts aim to increase awareness, attract customers, and boost sales. Common promotional tools include advertisements, discounts, contests, and social media campaigns. Promotional strategies can vary widely depending on the target audience and goals. For instance, a company might use social media promotions to engage younger consumers, while print advertisements may be more effective for reaching older demographics. Overall, promotional activities are essential for businesses to communicate their value and encourage consumer interest.