A promo, short for promotion, is a marketing strategy used by businesses to increase awareness and sales of their products or services. Promotions can take various forms, such as discounts, special offers, contests, or limited-time deals. The goal is to attract customers and encourage them to make a purchase. Promotions are often used during specific events or seasons, like holidays or product launches, to create excitement and urgency. Companies may advertise their promos through various channels, including social media, email, and traditional media, to reach a wider audience and boost engagement with their brand.