A discount is a reduction in the price of a product or service, making it more affordable for consumers. Discounts can be offered for various reasons, such as sales promotions, seasonal events, or to clear out inventory. They are often expressed as a percentage off the original price or as a fixed amount deducted. Businesses use discounts to attract customers, increase sales, and encourage repeat purchases. Common types of discounts include seasonal discounts, bulk purchase discounts, and loyalty program discounts. Shoppers often look for discounts to save money and get better value for their purchases.