The term "Product Mix" refers to the complete range of products that a company offers to its customers. It includes various elements such as the number of product lines, the types of products within those lines, and the overall variety available. Companies often adjust their product mix to meet market demands and consumer preferences. A product mix is typically analyzed through its dimensions: product width, product length, product depth, and product consistency. Product width indicates the number of different product lines, while product length refers to the total number of products within those lines. Product depth measures the variations of each product, and product consistency assesses how closely related the product lines are.