Product consistency refers to the uniformity of a product's quality, features, and performance over time. This means that when a customer purchases a product, they can expect the same experience each time, regardless of when or where they buy it. Consistency helps build trust and loyalty among consumers, as they rely on the product to meet their expectations. Maintaining product consistency involves strict quality control measures and standardized production processes. Companies often use specific guidelines and testing methods to ensure that every item produced meets the same criteria. This practice is crucial for brands like Coca-Cola or Apple, where customer satisfaction hinges on reliable product performance.