A product portfolio is a collection of all the products and services that a company offers to its customers. It helps businesses manage their offerings by categorizing them based on various factors such as market demand, profitability, and lifecycle stage. A well-structured product portfolio allows companies to identify strengths and weaknesses in their offerings and make informed decisions about future development. Companies often analyze their product portfolios using tools like the BCG Matrix, which categorizes products into four groups: stars, cash cows, question marks, and dogs. This analysis helps businesses allocate resources effectively and prioritize products that align with their strategic goals. A balanced product portfolio can enhance a company's market position and drive growth.