Primitivism is an artistic and cultural movement that seeks to return to a simpler, more natural way of life, often idealizing pre-industrial societies. It emphasizes the value of primitive art and culture, viewing them as more authentic and connected to human experience than modern civilization. Artists and thinkers associated with Primitivism often draw inspiration from indigenous cultures and their practices. In the visual arts, Primitivism is characterized by the use of bold colors, simplified forms, and a focus on the spiritual or emotional aspects of life. Notable figures in this movement include artists like Paul Gauguin and Pablo Picasso, who incorporated elements of tribal art into their work, challenging conventional artistic norms and celebrating the beauty of the "primitive."