A Press Kit is a collection of materials that provides information about a person, organization, or event to journalists and media outlets. It typically includes a press release, background information, high-resolution images, and contact details. The purpose of a press kit is to make it easier for reporters to cover a story by providing them with all the necessary information in one place. Press kits are often used by companies, artists, and public figures, such as musicians or authors, to promote their work or upcoming events. They can be distributed physically or digitally, ensuring that media professionals have quick access to relevant content for their articles or broadcasts.