A press release is a written statement that organizations use to announce newsworthy events or information to the media. It typically includes details about a product launch, company updates, or significant achievements. The goal is to attract attention from journalists and encourage them to cover the story in their publications or broadcasts. Press releases follow a specific format, often starting with a catchy headline, followed by the date and location. They provide essential information in a clear and concise manner, including quotes from key individuals, such as CEOs or experts, to add credibility. This tool helps organizations communicate effectively with the public and manage their image.