Premios Lo Nuestro is an annual awards show that celebrates the best in Latin music. Established in 1989, it honors artists across various genres, including reggaeton, salsa, bachata, and pop. The awards are determined by public voting, allowing fans to have a say in recognizing their favorite musicians. The event features live performances from top Latin artists and is broadcasted on television, attracting millions of viewers. Premios Lo Nuestro not only highlights individual achievements but also promotes the rich diversity of Latin music and culture, making it a significant event in the entertainment industry.