PowerBar is a brand known for its energy and nutrition products, primarily designed for athletes and active individuals. Founded in 1986, it was one of the first companies to create energy bars, offering convenient options for fueling workouts and enhancing performance. The product line includes energy bars, gels, and protein supplements, catering to various dietary needs and preferences. PowerBar aims to provide essential nutrients that support endurance, recovery, and overall fitness, making it a popular choice among sports enthusiasts and fitness-conscious consumers.