Polling methodology refers to the systematic approach used to gather opinions from a sample of individuals to estimate the views of a larger population. This process typically involves selecting a representative sample, designing questions, and determining the best way to collect responses, such as through phone interviews, online surveys, or in-person polling. To ensure accuracy, pollsters often use statistical techniques to analyze the data and account for potential biases. Key factors include sample size, margin of error, and the timing of the poll. Understanding these elements helps interpret the results and gauge public sentiment on issues or candidates, such as during elections or referendums.