Point Of Purchase Displays (POP displays) are marketing tools used in retail environments to attract customers' attention and encourage impulse buying. These displays are strategically placed near the checkout area or within aisles to showcase products, promotions, or special offers. They can take various forms, including stands, posters, or digital screens, and are designed to enhance the shopping experience. Effective POP displays often feature eye-catching designs and clear messaging to communicate the benefits of the products. Retailers use these displays to increase sales and improve product visibility, making them an essential component of in-store marketing strategies.