A Point Of Purchase Display (POP display) is a marketing tool used in retail environments to attract customers' attention and encourage impulse buying. These displays are strategically placed near the checkout area or within aisles to showcase products, promotions, or new items. They can take various forms, including stands, posters, or digital screens, and are designed to enhance the shopping experience. POP displays often feature eye-catching designs and bright colors to stand out among other products. Retailers use them to highlight specific brands or seasonal items, making it easier for customers to notice and consider purchasing these products while they shop.