In-store promotion refers to marketing activities that take place within a retail environment to encourage customers to make purchases. These promotions can include discounts, special offers, product demonstrations, and eye-catching displays. The goal is to attract shoppers' attention and influence their buying decisions while they are in the store. Retailers often use in-store promotions to boost sales, clear out inventory, or introduce new products. Techniques may involve limited-time offers, loyalty programs, or seasonal sales. By creating an engaging shopping experience, stores aim to enhance customer satisfaction and increase overall revenue.