Piura is a city located in northwestern Peru, serving as the capital of the Piura Region. It is known for its warm climate, beautiful beaches, and rich cultural heritage. The city has a population of over 300,000 people and is an important economic center, particularly for agriculture and fishing. Founded in 1532 by Spanish conquistador Francisco Pizarro, Piura is one of the oldest cities in Peru. The region is famous for its traditional crafts, such as pottery and textiles, as well as its delicious cuisine, which includes dishes like ceviche and arroz con pollo.