Phat Farm is a clothing brand founded by Russell Simmons in 1992. It is known for its urban streetwear style, combining hip-hop culture with fashion. The brand offers a range of products, including apparel, footwear, and accessories, appealing primarily to young adults. The brand gained popularity in the late 1990s and early 2000s, becoming a symbol of the hip-hop lifestyle. Phat Farm has been influential in promoting urban fashion and has collaborated with various artists and designers to expand its reach in the fashion industry.