Fubu is a clothing brand founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown. The name stands for "For Us, By Us," emphasizing its focus on urban fashion and catering to the African American community. The brand gained popularity in the 1990s and early 2000s, known for its stylish streetwear, including oversized jerseys, baggy pants, and graphic tees. Fubu played a significant role in the rise of hip-hop culture and was often associated with famous artists and athletes. The brand expanded its offerings to include accessories, footwear, and even home goods. Today, Fubu continues to be recognized as a pioneer in the urban fashion industry.