Rocawear is a clothing brand founded in 1999 by rapper Jay-Z and his business partner Damon Dash. The brand is known for its urban streetwear style, offering a range of apparel including jeans, t-shirts, and outerwear. Rocawear quickly gained popularity, becoming a significant player in the hip-hop fashion scene. In addition to clothing, Rocawear has expanded into accessories, fragrances, and footwear. The brand aims to reflect the culture and lifestyle of its target audience, often incorporating bold designs and graphics. Rocawear remains influential in the fashion industry, appealing to fans of hip-hop and urban culture.