Personalization software is a type of technology that tailors content and experiences to individual users based on their preferences, behaviors, and demographics. It analyzes data from user interactions to deliver customized recommendations, such as products, articles, or advertisements, enhancing user engagement and satisfaction. This software is commonly used in various industries, including e-commerce, social media, and online streaming services. By leveraging algorithms and machine learning, personalization software helps businesses improve customer retention and drive sales by providing a more relevant and enjoyable user experience. Examples include Amazon recommendations and Netflix viewing suggestions.