Peer-to-Peer Selling is a sales model where individuals sell products or services directly to each other, often facilitated by online platforms. This approach allows sellers to connect with potential buyers without the need for traditional retail intermediaries, making transactions more personal and often more cost-effective. In this model, sellers can leverage their social networks and communities to promote their offerings. Social media and dedicated marketplaces play a crucial role in enabling these connections, allowing users to share recommendations and reviews, which can enhance trust and drive sales.