Direct selling is a method of marketing and selling products directly to consumers, bypassing traditional retail channels. This approach often involves personal interactions, where sales representatives demonstrate and sell products in homes, at events, or online. Common products sold through direct selling include cosmetics, health supplements, and household items. Many companies utilize direct selling as a way to reach customers and build relationships. Representatives, often referred to as sales consultants or distributors, earn commissions based on their sales and may also recruit others to join their sales team. This model allows for flexible work hours and the potential for income growth.