Paul Bragg was an American health food pioneer and alternative medicine advocate, born in 1912. He is best known for promoting the benefits of natural foods, fasting, and exercise. Bragg founded the Bragg Live Food Products company, which sells health foods and supplements, and authored several books on health and wellness. Bragg's philosophy emphasized the importance of a healthy lifestyle, including a balanced diet rich in raw foods and regular physical activity. He is often credited with helping to popularize the concept of health and wellness in the United States during the mid-20th century, influencing many in the health movement.