Public Relations (PR) agencies specialize in managing the communication between organizations and their target audiences. They help businesses, non-profits, and individuals build and maintain a positive public image. PR agencies use various strategies, including media relations, event planning, and social media management, to promote their clients and handle any potential crises. These agencies often work closely with journalists and influencers to secure coverage in news outlets and social media platforms. By crafting press releases, organizing press conferences, and developing marketing campaigns, PR agencies aim to enhance their clients' visibility and reputation in the marketplace.