Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain visibility on search engines and social media platforms, driving targeted traffic to their websites. PPC campaigns can be highly effective, as they enable advertisers to reach specific audiences based on keywords, demographics, and interests. The most common platform for PPC is Google Ads, where advertisers bid on keywords to have their ads displayed in search results. Successful PPC campaigns require careful planning, keyword research, and ongoing optimization to ensure a good return on investment (ROI).