Outbound marketing is a traditional marketing approach where businesses actively reach out to potential customers. This can include methods like television ads, radio commercials, print advertisements, and cold calling. The goal is to promote products or services directly to a broad audience, hoping to generate interest and sales. Unlike inbound marketing, which focuses on attracting customers through valuable content, outbound marketing often interrupts the audience's daily activities. While it can be effective in generating leads, it may also be perceived as intrusive, leading to mixed reactions from consumers.