Inbound Marketing is a strategy that focuses on attracting customers through valuable content and experiences tailored to their needs. Instead of pushing products or services onto potential buyers, it aims to draw them in by providing helpful information, engaging social media posts, and informative blogs. This approach builds trust and fosters relationships with customers. The key components of Inbound Marketing include creating quality content, optimizing it for search engines, and using social media to reach a wider audience. By understanding the customer journey, businesses can effectively guide prospects from awareness to consideration and ultimately to decision-making, leading to increased sales and customer loyalty.