Inbound refers to a marketing strategy focused on attracting customers through valuable content and experiences tailored to their needs. This approach emphasizes creating informative resources, such as blog posts, videos, and social media interactions, to engage potential customers and encourage them to seek out a brand. Unlike traditional marketing methods that push messages to consumers, Inbound marketing aims to draw people in organically. By optimizing content for search engines and utilizing social media, businesses can build relationships with their audience, ultimately leading to increased brand loyalty and higher conversion rates.