Organic search refers to the process of finding information on the internet through search engines like Google or Bing without paying for placement. When users enter a query, these search engines display a list of results based on relevance and quality, determined by complex algorithms. The results that appear in organic search are often referred to as "organic results" and are typically ranked based on factors such as keywords, content quality, and backlinks. Unlike paid advertisements, organic search results are earned through effective search engine optimization (SEO) strategies, making them a valuable source of traffic for websites.