Paid Search is a form of online advertising where businesses pay to have their ads displayed on search engine results pages. When users search for specific keywords, these ads appear at the top or bottom of the results, making them more visible. Advertisers bid on keywords, and the placement of their ads depends on factors like bid amount and ad quality. This advertising method allows companies to target specific audiences based on their search queries. By using Google Ads or similar platforms, businesses can track the performance of their ads, adjusting strategies to improve visibility and increase website traffic.