Online reputation refers to how individuals or businesses are perceived on the internet. It is shaped by various factors, including social media activity, customer reviews, and online content. A positive online reputation can enhance credibility and attract more customers, while a negative one can lead to lost opportunities and trust issues. Managing online reputation involves monitoring what is said about a person or brand across different platforms. Tools and strategies, such as search engine optimization and social media management, can help improve visibility and address negative feedback. Maintaining a good online reputation is essential in today's digital world.