Brand image refers to the perception and feelings that consumers associate with a particular brand. It encompasses the visual elements, such as logos and colors, as well as the overall reputation and values that the brand represents. A strong brand image can influence customer loyalty and purchasing decisions. Creating a positive brand image involves consistent messaging and quality products or services. Companies often use marketing strategies, including advertising and public relations, to shape how their brand is viewed in the marketplace. This image can significantly impact a business's success and growth over time.