Digital presence refers to the online footprint that individuals or organizations create through their activities on the internet. This includes social media profiles, websites, blogs, and any content shared online. A strong digital presence can enhance visibility and credibility, making it easier for people to find and connect with you or your brand. Having a digital presence is essential in today's world, as it allows for effective communication and engagement with audiences. It encompasses various platforms, such as Facebook, Instagram, and LinkedIn, where users can share information, interact, and build relationships.