Online engagement refers to the ways people interact with content on the internet. This can include liking, sharing, or commenting on posts on social media platforms like Facebook or Instagram. Engaging with content helps build a community and allows individuals to express their opinions and connect with others who share similar interests.
Businesses and organizations often focus on online engagement to strengthen their relationships with customers. By responding to comments and creating interactive content, they can encourage more participation. This not only boosts their visibility but also fosters loyalty among their audience, making them feel valued and heard in the digital space.