Online branding refers to the process of creating a unique identity for a business or individual on the internet. This includes developing a consistent visual style, tone of voice, and messaging across various digital platforms such as websites, social media, and email. Effective online branding helps to build recognition and trust among target audiences. A strong online brand can enhance customer loyalty and differentiate a business from its competitors. Key elements of online branding include logos, taglines, and content marketing. By effectively managing their online presence, businesses can engage with customers and foster a positive reputation in the digital landscape.