Abercrombie & Fitch is an American retailer known for its casual wear, particularly aimed at young adults. Founded in 1892, the brand originally focused on outdoor gear but later shifted to trendy clothing, including jeans, t-shirts, and accessories. Its marketing often emphasizes a lifestyle of youth and adventure. The company operates stores in various locations and has a strong online presence. Abercrombie & Fitch is recognized for its distinctive branding, which includes a signature cologne and a focus on a specific aesthetic. Over the years, it has evolved to address changing consumer preferences and promote inclusivity.