Occasional shoppers are individuals who do not frequently engage in shopping activities. They typically make purchases only when necessary, such as for special occasions or specific needs. This group may include people who prefer to buy items in bulk or those who wait for sales and discounts before making a purchase. These shoppers often prioritize quality over quantity and may spend more time researching products before buying. They are less likely to be influenced by trends or advertisements, focusing instead on practicality and value. Occasional shoppers can be found in various demographics, including students, families, and retirees.