Impulse buyers are individuals who make spontaneous purchases without prior planning or consideration. They often buy items based on emotions, such as excitement or desire, rather than necessity. This behavior can be triggered by various factors, including sales promotions, attractive displays, or social influences. These buyers may find themselves frequently purchasing items they didn't intend to buy, leading to potential financial strain. Retailers often target impulse buyers through strategic marketing techniques, such as placing popular products near checkout counters or using limited-time offers to create a sense of urgency.