Frequent shoppers are individuals who regularly purchase goods or services from specific stores or brands. They often take advantage of loyalty programs, discounts, and promotions, which can lead to significant savings over time. These shoppers tend to be more aware of sales and new product releases, making them valuable customers for retailers. Retailers often analyze the buying patterns of frequent shoppers to tailor marketing strategies and improve customer experience. By understanding their preferences, businesses can create targeted promotions and personalized recommendations, enhancing customer satisfaction and encouraging repeat visits. This relationship benefits both the shopper and the retailer.