Normative social influence refers to the influence of other people that leads us to conform in order to be liked or accepted by them. This type of social influence often occurs in group settings, where individuals may change their behavior, opinions, or beliefs to fit in with the group, even if they privately disagree. The desire for social approval can be a powerful motivator for conformity. This phenomenon is commonly studied in psychology and is linked to concepts such as peer pressure and group dynamics. It highlights how social relationships can shape individual behavior, often leading people to prioritize group harmony over personal beliefs.