Conformity is the act of matching attitudes, beliefs, and behaviors to group norms or expectations. It often occurs in social situations where individuals feel pressure to fit in or be accepted by others. This can happen consciously or unconsciously, influencing decisions and actions based on the perceived standards of a group. There are different types of conformity, including normative social influence, where individuals conform to be liked or accepted, and informational social influence, where they conform because they believe others have accurate information. Understanding conformity helps explain social dynamics and individual behavior in various settings, such as schools and workplaces.