Normative influence refers to the social pressure individuals feel to conform to the expectations of a group. This type of influence often leads people to change their behavior, attitudes, or beliefs to fit in or be accepted by others. It is driven by the desire for social approval and the fear of rejection, making it a powerful force in group dynamics. An example of normative influence can be seen in peer groups, where individuals may adopt certain styles, opinions, or behaviors to align with their friends. This can occur in various settings, such as schools, workplaces, or social gatherings, where conformity helps maintain group harmony.