Homonym: Normative (Standard)
"Normative" refers to standards or norms that dictate how things should be, often relating to values, ethics, or behaviors. It establishes what is considered acceptable or desirable within a society or group. For example, normative ethics explores the principles that guide moral conduct and decision-making.
In contrast to descriptive statements, which describe how things are, normative statements express judgments about how things ought to be. For instance, saying "people should be honest" is a normative claim, as it reflects a value judgment about honesty. Normative frameworks are essential in fields like law, politics, and sociology.