"Normative (Standard)" refers to a set of guidelines or criteria that establish what is considered normal or acceptable behavior within a specific context. These standards help individuals and groups understand expectations and make decisions that align with societal norms. For example, in ethics, normative standards dictate what is deemed right or wrong in various situations. In the field of statistics, normative data is used to compare individual scores against a standard or average. This allows researchers to assess how a particular observation fits within a broader context, helping to identify trends and patterns. Normative standards play a crucial role in shaping policies and practices across various disciplines.