The "Non-GMO Project Verified" label indicates that a product has been tested and meets strict standards for avoiding genetically modified organisms (GMOs). This certification is provided by the Non-GMO Project, a non-profit organization that aims to educate consumers and promote the use of non-GMO ingredients in food and other products. To receive this verification, products must undergo a rigorous evaluation process, including ingredient testing and supply chain audits. This ensures that the product is free from GMOs and meets the project's guidelines, giving consumers confidence in their choices regarding food safety and sustainability.