Natural colorants are substances derived from plants, minerals, or animals that are used to add color to various products, including food, cosmetics, and textiles. Unlike synthetic dyes, which are chemically manufactured, natural colorants are often considered safer and more environmentally friendly. Common examples include beet juice for red, turmeric for yellow, and spirulina for blue-green hues. These colorants are gaining popularity due to increasing consumer demand for natural and organic products. They can provide vibrant colors while also offering potential health benefits, such as antioxidants found in berries and green tea. However, natural colorants may have limitations in terms of color stability and intensity compared to synthetic options.