Synthetic colorants are artificial dyes and pigments created through chemical processes. They are commonly used in various industries, including food, cosmetics, and textiles, to provide vibrant colors that enhance the appearance of products. These colorants are often more stable and longer-lasting than natural alternatives. While synthetic colorants can improve product appeal, they have raised health and safety concerns. Some people may experience allergic reactions or sensitivities to certain synthetic dyes. Regulatory agencies, such as the FDA, monitor and approve the use of these colorants to ensure they are safe for consumer use.