The National Potato Council (NPC) is a non-profit organization based in the United States that represents the interests of potato growers and the potato industry. Established in 1948, the NPC focuses on promoting the benefits of potatoes, advocating for policies that support the industry, and addressing challenges faced by potato farmers. The council works closely with various stakeholders, including government agencies, agricultural organizations, and research institutions, to enhance the sustainability and profitability of potato production. Through initiatives in marketing, research, and education, the NPC aims to ensure a strong future for the potato industry in the U.S.