The American Potato Association (APA) is a non-profit organization dedicated to promoting the interests of the potato industry in the United States. Founded in 1948, the APA serves as a resource for potato growers, marketers, and researchers, providing information on best practices, market trends, and industry innovations. The association also works to enhance the public's understanding of the nutritional benefits of potatoes and their role in a balanced diet. Through various programs and initiatives, the APA aims to support sustainable farming practices and ensure the long-term viability of the potato industry.